With a long history of seeking inspiration in the compelling art, ground-breaking music and powerful voices of the day, Balmain is also an acknowledged leader in establishing innovative and exciting pathways to reach out directly to its followers. Balmain’s surprising—and often unorthodox—marketing, communication and strategic choices manifest the desire of both Olivier Rousteing and the entire house to constantly push to democratize and modernize the all-too-often closed-off fashion world, while making very clear that Balmain will never shy away from pushing each and every envelope.